“True charity is the desire to be useful to others with no thought of recompense,” said Emanuel Swedenborg, best known for his book on the afterlife, Heaven and Hell. He was a Swedish pluralistic-Christian theologian, scientist, philosopher and mystic.
Well, giving charity is not only a good thing to do but it also benefits your business too. When your business is passionate about helping the community to make a better place to live. Then it will encourage more people to connect with your business and help in your cause. Also, employees are more satisfied with the business that is donating to a charity. Or helping people who are in need.
When people know that you are helping others and they understand your cause, will empower and motivate them to follow your path provide their support in making a change in society. It not only benefits others, helping and giving back can make you feel happier and more fulfilled. Without any further delay let us see how supporting charity is good for business.
Here are five ways that supporting charity is good for business:
It can have a positive impact on your image:
When your business supports any non-profit organization through charity or donations then it will grab the eyes of many media channels. It can be very inspiring for people when they see your business is focused on philanthropy work rather than just gaining profits. Charity work will definitely improve your brand image. And will allow more new people to connect with your business to support your cause.
It could win more customers:
A recent study suggests that customers are increasingly attracted to a business that is doing charity works and helping their community. This positive gesture from a business will bring more customers to the business. And it will also improve the customer’s loyalty towards the business. When your customers become loyal to the business then there can be a chance that they will refer your business to other people.
It’s an internal morale booster:
Supporting a charity can help in boosting your employee’s morale. And will allow the employees to form trust and faith in the business. Employees will feel pride in working with an organization that is passionate to help others and try to make this world a better place to live.
Compete with bigger brands:
When your business takes part in charity events then it will attract more skilled and talented employees towards your business. Also when your business provides volunteering support to any non-profit organizations will allow you to connect with more big businesses that share the same cause. And you can form a large and strong network. Your business will get more recognition. And many small businesses from your community will try to join your cause to support you.
Enhance collaboration and teamwork:
Charity work will allow all your staff members no matter what their position and role are to work as a team and support the company’s cause. Try to encourage your employees to take part in volunteering work and work in a team to provide positive results. This will help you in forming a positive work environment in the office. Where employees will be able to work together and increase productivity.
Kelly Sills is one of the well-known business leaders and owners of Coastal industries who have been passionate about doing charity works and providing volunteering support through their business. His company Coastal Bridge specializes in residential and commercial site development as well as site preparation for underground sewers and utilities.