Search engine optimization is vital for enlisting your website at a higher position in search results. Does only SEO is responsible for search engine rankings? No! Web design plays an essential role in improving user experience to a great extent.
Web design not only improves your SEO strategy but also helps in improving customer satisfaction rates. A user encountering a poor website will leave the website there and then, let alone purchase any products or services.
One thing is you must be investing a lot on your website. Customers are willing to pay a higher amount for a soothing web experience. A dull, irritating, or superfluous web screen could be a setback for web admins! So, it is better to create a masterpiece that proves to be a marketing best friend. Let’s see how you can assist SEO strategy with web design.
Web design factors responsible for supporting SEO approach
In today’s competitive world, different departments working in solitude don’t bear good results. But, when they work hand in hand with each other, business growth blossoms with flying colors. So, this is how SEO and web design team can reinforce individual efforts:
Making website navigation simple
Straightforward website navigation is mandatory for users to explore websites extensively. The first thing that comes is the main menu—giving fewer options and keeping fewer categories simplify user decision-making. The minimalist design provides more satisfaction and saves the user time.
Second, over technical and complex navigation may seem to be attractive at first sight. But, most of the users like standard website design. It is valuable for improving SEO metrics such as reducing bounce rate, increasing pages per session, and enhancing customer engagement rate.
Then, adding a search bar to the menu ensures that users can find the desired information without any trouble. Make menus wide enough, preferably a hamburger menu. They are more accessible on mobile devices.
Enhance reading experience
Readability is the crucial factor that sticks users to the screen. There must be enough space within the text. It improves the significance of already existing web elements. Furthermore, it paves the way for increased breathing space. These are the tips for improving readability:
- Subheadings and bullet points are vital for enhancing user skimming. Once they understand the text overview, then they go deeper into the main content body.
- Use simple words that an average user can understand. Generally, it is advisable to use words for sixth to eighth-grade students. Writers must assist niche specifically with proper explanation. And user conversational language.
- Dark background colors provide the worst user experience. Keep background colors light and highlight written content with dark colors like black or dark blue.
Indeed, the call to action part and links improve the conversion ratio significantly. So, illustrate CTA with neon colors, larger, and descriptive fonts. Use different colors for mentioning links within or outside the website.
Furthermore, web design experts can enhance the reading experience as per user expectations efficiently.
Mobile-friendliness is highly influential in improving website search rankings. Do you know Google launched mobile-first indexing in 2019 for catering to mobile users? But, what was its need? More than 90% of the users use the internet on mobile. Ways to ensure mobile-friendliness:
Responsive design adjusts its screen according to device size. With this, users can access the website on desktops, smartphones, iPhones, and tablets. Users need not scroll, pinch or zoom unnecessarily to access website content.
In today’s time, mobile-first design is more relevant to get more traffic into the marketing funnel. Well, mobile-first design is different from responsive design.
Web designers need to keep in mind mobile-first for designing a website, unlike standard websites, which create a website for desktop. And then adjusts web elements as per screen size.
Make content Mobile friendly.
The mobile screen has lesser space. Giant paragraphs and longer lines shoo away readers. So, shorter paragraphs, simple words, and small lines make content mobile-friendly.
The way you design the website decides the loading speed of the website. Every 100-millisecond delay in website speed increases the bounce rate by 7%. What is the relevance of wasting user time when the internet speed is several Mbps?
Sometimes designers user HD videos and images on the website. But, they take a toll on website speed badly. No doubt, visuals are indispensable for improving customer engagement. Here the balance is required. So, compress images and mention video links from outside the website.
Other points to improve website speed are:
- Minify CSS and JS code to remove the chances of code bloat.
- Upgrade web hosting plan if numbers of users are increasing or increase in web pages.
The bottom line is web design is effective in attracting and retaining more clients. And SEO and web designing techniques are deeply intertwined. So, thinking of them separately will solve no purpose. But yes, the combined endeavor is worthwhile to improve revenue generation and capture quality leads.